As we continue with part 2 don’t forget to read part 1 as well.1 common question that’s been asked many times is ‘How much should you post’.
So far I haven’t really quite seen a good answer, but I’ll give it a go to answer this question.
To be honest, my opinion is that some post frequencies are worth doing, while others are not worthwhile. This mostly depends on 2 very important factors: The popularity of your blog and the posting frequency.
If you’ve just launched a new blog, it will be most likely that you’ll receive none or under the 100 unique per day, that’s not much traffic, right? Because of this reason it is best to not post every day, but instead post every 2 or 3 days. Now let me clarify my reason.
Let’s say you’ve launched a new blog and receive 50 unique per day. With this very little traffic you’re sure not to increase the popularity of your blog because you won’t get the certain amount of exposure for your posts to take your blog to the next level. It’s like missing a piece of a jigsaw puzzle.
What I’m trying to say is that you should let your posts get enough exposure so you can continue expanding you’re frequency and consistency.
By posting too much on your new blog you decrease the amount of potential your blog can achieve. Why post every day, when receiving 50 unique, while you can post after 2 days exposing your post to 100 unique or even more? Why post a new article when you know you haven’t reached maximum exposure?
Getting little traffic means that you won’t have many readers to your blog. By posting too much on a new blog you’ll only be able to expose your post to a very little audience, but instead if you post every 2 or 3 days your post will be exposed to a bigger audience.
I also believe that posting every few days will increase the reader’s attention span, because the visitor knows you only post every few days he/she will take the time to read your whole post when reading, but if you post every day readers will just scan the content, because they know that there will be new content the next day.
If having enough time to post, the ideal posting frequency would be every 2 or 3 days for a small start up blog.
On the other hand
When you hit the 500-1000 unique mark, I then would start posting more often as you have the chance to expose your posts to a larger audience. It would be more logical to post every day because your readership is increasing. You’ll also have a bigger chance that your posts will then start to spread through word of mouth and that’s when your blog mostly starts its road to success.
Most of you would probably be asking yourselves, how do I know when my post have reached maximum exposure? Well I have a solution for this too.
The best way to too find out when your post are reaching their peak is by keeping an eye on the amount of traffic you receive and amount of comments you get. If you clearly see a significance decrease of traffic, page views and comments then it is most likely that your post has reached its peak. When you see a decrease of 30% traffic loss I personally think it is time for a new post.
Depending on the situation, you should realize what the most effective frequency is in terms of your blog and your readers. Just remember that, although content is king, traffic is the queen and they cannot survive without each other. Always consider quality more important than quantity.
Any thoughts?
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